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Tuesday, June 3, 2014

Narendra Modi - The Real Warrior who knows how to utilize Social Media

12:32 AM

Narendra Modi is the 15th Prime Minister of India & first social media prime minister of one of its kind.
"Good days are coming"  that's the way his election campaign has kicked , which has smell of unity, progress, growth. He connected with youth which , the age group of (18-25), which also has the higher percentage of voters. By far this is the first election where social media has assumed an important role and the importance of this medium will only increase in the years to come.

Now in brief I will tell you about Modi's Social Media power !!!
Modi has three kinds of followers on social media: uncritical devotees, those with mixed feelings who have given him a chance, and a third one consists of his rivals , which are having  a constant look at his activities from his posts , photos & his events .Internet penetration has spread, and the number of users in the country has grown to 80m, according to estimates from the Internet and Mobile Association of India. While apostate point out that is still a small fraction of the 1.2bn population, digital campaigning gained importance in an election where the young – first-time voters, in particular – made up a large part of the electorate and traditional media began reporting on the online debate.There were 58million tweets related to the elections between the start of 2014 and the announcement of Mr Modi’s victory, according to data published by Twitter India. And his campaign of mass mobilisation of 437 Rallies, 5827 Events, 3 Lakh Kilometres

No one has imagined 4 months ago, when Narendra Modi 272+ campaign has started with social media platform from Google Hangouts to social networks, Mr Modi has used a variety of online tools to gauge public opinion during his campaign and the same strategies may be used to build consensus while in government. “Now we are going to use this (social media) as a tool for listening,” says Vinit Goenka, National co-convener for the BJP’s IT unit. “When we come out with a policy or we come out with a programme this is going to be an instant feedback for us.”



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