Apple creating ad agency, to hire 1,000 employees: Report

Apple is reportedly unhappy with its long-time advertising agency TBWA/Media Arts Lab and will be creating an internal agency to handle its advertising work. The iPhone maker is trying to hire top talent from the advertising world and focussing more on digital ads, according a report by AdAge.

This step towards taking marketing and advertising in its own hands has reportedly come as a fallout of arch rivals Samsung and Google having gained more mindshare with better and more impactful ads.

Nowadays, Apple often pits ideas by its internal teams against the ones by TBWA/MAL, with the former winning more than the latter. Apple is even inviting other ad agencies to bid for projects, a scenario that was unimaginable under founder and CEO Steve Jobs....Read More

By: Sumit Sharma On 7:14 AM

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Budget 2014: Five changes to boost the employment in India

Each month a million young men and women are joining the workforce and a majority of them are those from smaller towns and cities, who didn't win the ovarian lottery. To ensure these kids don't lose their future, the Modi government needs to direct our political, economic and social agenda on specific areas that can give a fillip to both employment and employability. And what better time to initiate the process than the first budget!

Here are five key areas in hiring that need immediate attention:

1. Move from job preservation to job creation: The only form of social security and national security our country can afford for its 1.2 billion populations are jobs. While we have witnessed two decades of growth it doesn't seem right because we have added far more informal jobs during the same period than formal.

There is a myopic possessiveness around our labour laws which seem to protect a ridiculous minority of 6% of our workforce only. And they have been allowed to freely hijack the agenda against reforms in the name of protection of the jobs in the formal sector.....Read More 

By: Sumit Sharma On 6:58 AM

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