Apple is reportedly unhappy with its long-time advertising agency TBWA/Media Arts Lab and will be creating an internal agency to handle its advertising work. The iPhone maker is trying to hire top talent from the advertising world and focussing more on digital ads, according a report by AdAge.
This step towards taking marketing and advertising in its own hands has reportedly come as a fallout of arch rivals Samsung and Google having gained more mindshare with better and more impactful ads.
Nowadays, Apple often pits ideas by its internal teams against the ones by TBWA/MAL, with the former winning more than the latter. Apple is even inviting other ad agencies to bid for projects, a scenario that was unimaginable under founder and CEO Steve Jobs....Read More
This step towards taking marketing and advertising in its own hands has reportedly come as a fallout of arch rivals Samsung and Google having gained more mindshare with better and more impactful ads.
Nowadays, Apple often pits ideas by its internal teams against the ones by TBWA/MAL, with the former winning more than the latter. Apple is even inviting other ad agencies to bid for projects, a scenario that was unimaginable under founder and CEO Steve Jobs....Read More
Written by Sumit Sharma
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